Monetization at scale

Meta has 3.7B users across its portfolio of apps. About 50MM are influencers/creators. At a $11.99 to $14.99 monthly subscription, providing their customers perceive and realize value, this could be a multi-billion dollar revenue stream to bolster their advertising revenue. Will be interesting to see how this plays out in their test markets.

https://www.bloomberg.com/news/articles/2023-02-19/meta-m-launches-subscription-service-for-facebook-and-instagram

Meta Launches Subscription Service for Facebook and Instagram




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