The art of the possible with Lamborghini and What3Words

Lamborghini's vision is to "move beyond supercars by creating new, unprecedented and exciting experiences." Our collaboration has brought our mutual customers completely new ways to interact with their vehicles that is only now possible using the latest AI and ML technologies. In addition to using voice to interact with What3Words geolocation services, occupants of the car can simply say "Hey Lambo, I am cold" while sprinting around the Nürburgring loop and the temperature will be adjusted accordingly. 

From the article below. “Lamborghini is a trailblazer in being the first to implement this system,” said John Scumniotales, Alexa Automotive’s head of product. “They certainly won’t be the last. We’re excited to see how this partnership progresses.”

https://www.nytimes.com/2022/01/27/business/lamborghini-huracan-what3words.html



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