Getting Alignment and Approvals in the Agile Product Portfolio with the Product Concept Document
The Product Concept Document (PCD) is used by larger companies with significant product portfolios to get product/project funding approvals, cross-organizational alignment, and guidance from leadership and key stakeholders. The PCD serves as an initial blueprint for a new product, describing the customer need, business objectives, value proposition, high-level features, and market considerations. The PCD describes why the product is being created and how it aligns with the organization's goals. The PCD is used by the organization to review and approve material product investment and resource allocation needs and opportunities. The PCD is focused on the why and high-level what. It provides the appropriate depth and breadth of information for business leaders to make decisions to approve/disapprove allocation of budget/resources. It also provides the right depth and breadth of information for technical leaders to provide guidance and recommendations on system architecture and feasibi...