Enabling agility in the automotive industry with Software Defined Vehicles (SDV)
Driven by advances in electrification, autonomy, connectivity, and new ownership models the automotive industry is in the midst of a disruptive transformation. The status quo will not survive . Traditional models that are costly and inflexible lack the speed and agility required to meet expectations customers have for vehicle capabilities and experiences, and partners (brands and suppliers) have for ease of integration and customization. A Software Defined Vehicle (SDV) never stops delighting its occupants. Its future-proof architecture is continuously improved during development, production, delivery, and ownership. Electric vehicle companies like Tesla, Rivian, Lucid, Fisker and others have embraced this since their inception. They are tech companies that build cars. We are seeing the innovators dilemma play out at scale in realtime and it will be interesting to see which traditional automakers have the fortitude to make the transition and which will cease to exist.